Dr. Lena Cavusoglu
I am a communication designer and qualitative consumer researcher with a 360-degree holistic approach whose job is crafting decision-making by outlining the architecture of the marketing problem, redefining how issues are approached, identifying opportunities for action, and helping deliver complete and resilient solutions. I have over five years of industry experience working in the field of marketing.
I received my Ph.D. degree in Business Administration with a major in marketing and specialization in consumer behavior from Izmir University of Economics, Turkey, in June 2019. I hold two master’s degrees, one from Politecnico di Milano in Italy on Strategic Design: Design of the Value Offering (2011) and an MBA degree from Georgia State University in Atlanta, GA, USA (2013). I received a BA degree in Public Relations and Advertising with a full-tuition scholarship from the Izmir University of Economics, Izmir, Turkey.
I worked at Portland State University, Portland, OR, USA, as an Assistant Professor of Marketing for two years and currently, I continue my academic career at The College of Fashion and Design in Dubai.
During my five years as a Ph.D. candidate, I have published more than 15 research papers in peer-reviewed marketing and consumer research journals and conference proceedings, including European Journal of Marketing, Markets, Globalization and Development Review and Advances in Consumer Research among others
Apart from my Ph.D., during my master’s studies and professional experiences, I have had the opportunity to collaborate with numerous companies, involving Panasonic, Barilla, Diesel Jeans, OneCare Cleaning Products, and AJC International through projects that concentrated on finding creative, applicable and affordable solutions to real business problems. These projects required a high level of research about the issue and a thorough understanding of the challenges to define an efficient solution space, which shortens the project completion time and increases efficiency. The scope of these projects included designing product/service systems, business development, situational analysis, concept development, and project management.