Course Description

This course allows students to understand the role of retailing in the marketing of goods and services. Particular attention is given to the management of retailing, e-commerce, and strategic retail considerations. This course focuses on the distribution of goods to consumers. It emphasizes the dynamic nature of the retail environment and how changes in consumer demographics, new technology, globalization, new competitive forms, and internet revolutionizing the retail industry. Also students will learn to engage with a recent and exciting new field that blends features of Retail shopping with the pleasure derived from entertainment and leisure.

Course Outline

  • Introduction to Retailing & Retail formats
  • Customer Buying Behavior in Retail
  • Retail Marketing Strategy, Multichannel and Omnichannel retailing

Duration: 9 Hours

Date: TBA

Time: 6PM – 9PM

Teacher: Dr. Lena Cavusoglu 

Teacher: Dr. Alica Grilec

Certified: KHDA

Days of Class

Week 1: TBA

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Instructor Bio

Dr. Alica Grilec

Is an Assistant Professor at The College of Fashion and Design – CFD, Dubai. After graduating from the Faculty of Economics in Zagreb, she enrolled the Master of Business Administration (MBA) course at the same Faculty. In 2009, she was awarded the title of Master of Science with her master’s thesis “Marketing in Textile and Clothing Industry”. Her doctoral dissertation was titled “The Influence of Dynamic Capabilities on Supply Chain Effectiveness and the Effectiveness of Enterprises” and she was awarded a doctorate on March 29, 2014 at University of Split Faculty of Economics. She has been working at the University of Zagreb Faculty of Textile Technology since 2008 and she joined CFD in August 2019. Her teaching, scientific and professional work is focused on marketing and management in fashion industry. She is the author of numerous scientific and professional papers and an associate on several European projects. She is fluent in English, German and Italian. She is a member of the Croatian Leather and Footwear Society and a member of the editorial board of “Leather and Footwear„ magazine. Fashion marketing and fashion management are the center of her scientific interests.

Dr. Lena Cavusoglu

I am a communication designer and qualitative consumer researcher with a 360-degree holistic approach whose job is crafting decision-making by outlining the architecture of the marketing problem, redefining how issues are approached, identifying opportunities for action, and helping deliver complete and resilient solutions. I have over five years of industry experience working in the field of marketing.

I received my Ph.D. degree in Business Administration with a major in marketing and specialization in consumer behavior from Izmir University of Economics, Turkey, in June 2019. I hold two master’s degrees, one from Politecnico di Milano in Italy on Strategic Design: Design of the Value Offering (2011) and an MBA degree from Georgia State University in Atlanta, GA, USA (2013). I received a BA degree in Public Relations and Advertising with a full-tuition scholarship from the Izmir University of Economics, Izmir, Turkey.

I worked at Portland State University, Portland, OR, USA, as an Assistant Professor of Marketing for two years and currently, I continue my academic career at The College of Fashion and Design in Dubai.

During my five years as a Ph.D. candidate, I have published more than 15 research papers in peer-reviewed marketing and consumer research journals and conference proceedings, including European Journal of Marketing, Markets, Globalization and Development Review and Advances in Consumer Research among others

Apart from my Ph.D., during my master’s studies and professional experiences, I have had the opportunity to collaborate with numerous companies, involving Panasonic, Barilla, Diesel Jeans, OneCare Cleaning Products, and AJC International through projects that concentrated on finding creative, applicable and affordable solutions to real business problems. These projects required a high level of research about the issue and a thorough understanding of the challenges to define an efficient solution space, which shortens the project completion time and increases efficiency. The scope of these projects included designing product/service systems, business development, situational analysis, concept development, and project management.